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A grocery store in Panama

Customer contact points, and why they matter

What are customer contact points? Customer contact points are those points of contact at which businesses interact directly with their customers. This can include, for example, in-person communication, telephone conversations, interaction through the Internet, company-sponsored kiosks, and in-person customer support. Most businesses generally know what their customer contact points are, but many don’t seem to [...]

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Usability bandit

Usability testing and its two evil brothers

Recently I’ve been thinking a lot about how we use usability in the design process or more specifically, our impetus for doing usability. When most people think of usability testing, they think of a user sitting in front of an application, talking about what they think about the application…and in some ways that’s pretty much [...]

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Baby hacker

Enforcing improvement upon your users

Back when I was working as an intern at Microsoft (over a decade ago!) I wrote a couple of articles for my site Process Magic (now not much more than an example of what web design used to look like). I came across this one the other day and found it still relevant, so I [...]

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